All profits from the sale of the specially created Gingerbread Dave (1) and The Greatest Gift film animation kit (5) will go to Great Ormond Street Hospital Childrens Charity.
Sarah Kilmartin, Head of Broadcast Comms, Sainsburys, comments.
Nosy Crow has published a book for this year's John Lewis ad, Buster's Christmas).
More than half of the patients at Great Ormond Street Hospital live outside of London, and many are hours away from home.You can also find.For the families of patients at Great Ormond Street Hospital who are unable to go home at Christmas, this is particularly true.The animated world of Dave will also be reflected in the Sainsburys traditional food focused Christmas advertising campaign, due to launch on 18th November.That's when he comes up with a perfect idea.This year is no exception and we think many families will be able to relate to the idea that Christmas can be such a busy time that it can be hard to prioritise simple family time together.Have you seen Sainsburys 2016 Christmas advert?Sainsburys, greatest Gift Animation kit.Sainsburys sent us one of their kits and some of their special Gingerbread Daves (1 each with 50p from each one donated to gosh) so that we could make our own film.Karen Lotz, Walkers global.d., said: I am delighted that Walker has collaborated with Sainsburys Supermarket to be the publisher for their Christmas advert book tie.Versions of Gingerbread Dave and a "Greatest Gift" film animation kit will be sold to raise funds for Great Ormond Street Hospital Children's Charity, which is planning to build on-site accommodation for families of the children who are treated there.
And don't think we've forgotten James Corden.The Greatest Gift Film Animation Kit is a gift product based on the animated advert, which is about a Dad and his plans to be with his family at Christmas.A month before that, Air New Zealand pitched the star to launch a new show: "Cockpit Karaoke."."The Greatest Gift" broke first on social if you win publishers clearing house media, then on TV during the show I'm a Celebrity Get Me Out of Here!We hope our advert will remind people of that while providing some light hearted entertainment for the whole family to enjoy.
The campaign is designed to entertain children and families across the UK, as well as raising funds to help Great Ormond Street Hospital families be together at Christmas and throughout the year.
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